Over the years, Tunisia has become one of the largest producers and exporters of olive oil in the world. Thus, the olive tree is now deeply rooted in Tunisian culture, economy, and landscape, representing both a historical heritage and a vital resource for the country.

Over the past few decades, olive cultivation has undergone significant developments, continuing to develop sustainable and resilient agricultural practices that will ensure the maintenance of olive culture for generations to come.

Since then, the cultivation of the olive tree has been passed down from generation to generation as ancestral know-how and family heritage. Thus, our ancestors cultivated olive trees for centuries, passing down their knowledge and cultivation techniques from father to son. This intergenerational transmission has preserved traditional olive cultivation practices, including pruning methods, selection of olive varieties suitable for local conditions, observation of olive maturity signs, and even celebrations and rituals related to olive harvesting. Indeed, our grandfather Hassine Sfar was able to pass on his wisdom and know-how to our father Ali Sfarwhom we wanted to honor by lending his name to our company. Growing up among olive groves and working alongside experienced farmers, our father developed a deep connection with olive cultivation and was initiated into its secrets and subtleties. Following his death in 1984, our mother, Khadouja Sfar took over and continued to follow in his footsteps by caring for the olive trees and ensuring their health, nutrition, and protection to promote optimal growth and abundant olive production. In 2010, she passed the torch to us, her four children, Amina, Donia, Myriam and Mohamed Hassine who represent today's generation, to continue to honor the tradition while embracing modern innovations to produce exceptional olives and olive oils.

In summary, these knowledge passed down from generation to generation have not only contributed to the preservation of olive culture but have also been complemented by multiple innovations such as modern agricultural techniques and technologies to improve the productivity and quality of our olive oil.

FAS owns three certified organic farms covering over 500 hectares with 25,000 olive trees. The first farm, named 'Chwariya,' is located in Boumerdes, a town in the Tunisian Sahel situated 32 kilometers west of Mahdia. The second farm is called 'Beni Darraj,' located in Zriba at the foot of Mount Zaghouan. As for the third and largest farm, it is situated in the northeast of Tunisia in the valley of 'Oued el Kenz,' 20 km from Zaghouan, a former Roman city renowned for its pure and coveted springs, once a source of water supply for Carthage and irrigation of agricultural lands through aqueducts, remnants of which can still be admired.

"Oued el Kenz", the main farm, is equipped with an authentic mill that continues to press olives the traditional way using granite millstone and mat pressing, ensuring respect and control of production according to organic standards. This demonstrates our commitment to sustainable farming practices and our focus on producing healthy high-quality product.