Over the years, Tunisia has become one of the largest producers and exporters of olive oil in the world. Thus, the olive tree is now deeply rooted in the Tunisian culture, economy and landscape, representing both a historical heritage and vital resource for the country.

Over the past few decades, olive cultivation has undergone significant evolutions by continuing to develop sustainable and resilient agricultural practices, which will help sustain olive cultivation for generations to come.

Since then, the culture of the olive tree has been transmitted from generation to generation, as ancestral know-how and family heritage. Thus, our ancestors cultivated olive trees for centuries, passing on their knowledge and cultivation techniques from father to son. This intergenerational transmission has preserved traditional olive cultivation practices, including pruning methods, selection of olive varieties suited to local conditions, observation of signs of olive ripeness, and even celebrations and rituals related to the olive harvest. Indeed, our grandfather Hassine Sfar was able to pass on his wisdom and know-how to our father Ali Sfar, to whom we wanted to pay tribute by lending his name to our company. Growing up among olive groves and working alongside experienced farmers, our father developed a deep connection to olive growing and was introduced to its secrets and intricacies. Following his death in 1984, our mother Khadouja Sfar took over and continued to follow in his footsteps by caring for the olive trees and ensuring their health, nutrition and protection to promote optimal growth and abundant olive production. In 2010, she passed on the torch to us, her four children Amina, Donia, Myriam and Mohamed Hassine who represent today's generation, to continue to honor tradition while embracing modern innovations to produce olives and olive oils of exceptional quality.

In sum, this knowledge transmitted from generation to generation has contributed not only to the preservation of the culture of the olive tree, but has also been supplemented by multiple innovations, such as modern agricultural techniques and technologies to improve productivity and the quality of our olive oil.

FAS has three certified organic farms that extend more than 1200 acres holding 25000 olive trees. The first farm named “Chwariya” is located in Boumerdes, a village by the Tunisian coast, 32 kilometers west of Mahdia city. The second farm is called “Beni Darraj” based in Zriba village at the foot of Jebel Zaghouan. As for the third and largest farm, it is located in the valley of "Oued el Kenz" 20 km from Zaghouan, an ancient Roman city in the northeast of Tunisia known for its sources with pure and coveted waters, once a source water supply for Carthage and the irrigation of agricultural land through the aqueducts, the spectacular remains of which can still be admired.

"Oued el Kenz", the main farm, is equipped with an authentic mill that continues to press olives the traditional way using granite millstone and mat pressing, ensuring respect and control of production according to organic standards. This demonstrates our commitment to sustainable farming practices and our focus on producing healthy high-quality product.